Strata - Integrated Communications

Direct Marketing

Building long term relationships is the key to your business, and we've been helping some of the UKs top brands achieve exactly that, with tightly targeted data driven communications for over 20 years.

But if you think direct marketing is just direct mail, take another look.

New Media

The internet is changing the world we live in and the way we interact with each other. The challenge for business is no longer about whether to embrace digital channels, but how to make them central to the business: both internally and customer facing.

Our online solutions work because they integrate with the customers total brand experience: online, offline or in-store.

Talk to us and find out how we can:

• Develop an effective digital strategy that will make online channels a key customer interface – where people can spend time with your brand and products, before choosing to buy something
• Improve traffic generation. We have the expertise to create and optimise everything from banner, email, affiliate, viral to search campaigns
• Create user experiences that truly engage and get results, because customers want to spend time with your brand
• Create a dialogue with your customers because, in many sectors retention creates more revenue than acquisition. We can help you implement effective eCRM campaigns based on real-time analytics and powerful segmentation

Event Contact Strategy

Delivering both the right quality and quantity of delegates to a business event is a highly specialised skill. At Strata we've been running successful event contact strategies for our clients for nearly 20 years.

We can develop event booking micro sites, invitations either email or traditional DM packs, co-ordianate contact centre inbound and outbound calling, digital or postal fulfilment and provide online tracking and reporting 24/7. But above all we have experience and a track record delivering results, time and time again.

So drop us a line, we'd love to help you make your next event even more successful.

Design and Studio Production

Our in-house design team know what it takes to make communications work for you, and we have the right mix of skills to bring your brand to life. We're creative and we're practical. We've the conviction to give you ideas you will find impossible to resist and the sense not to go too off the wall. In other words we read your brief.

We can meet all your traditional and digital needs in-house; from brochures, product literature and direct mail, to websites, web banners, Flash and PowerPoint presentations.

We have designers, copywriters, artworkers, digital image specialists, new-media developers and our online team will send and track your emails using our own bespoke in-house systems.

Of course this is all backed up by a great team of specialist project managers with sound production knowledge, expertise and the very highest standards.

Talk to us - you'll find we talk creative, but you'll also find we talk common sense.

Print, Mailing and Fulfillment Management

Our print, mailing and fulfillment management teams provide a one-stop shop for clients who want to streamline and outsource their print procurement processes. Working on a completely transparent basis - either with a fixed mark-up or a fee, Strata provides a tailored service and expertise that delivers the most cost effective solution every time.

Our print knowledge is second to none, so whether it's reprographics, proofing, digital short run or large volume sheet fed or web production, we'll source the right supplier, deliver fantastic results and make sure the whole process is easy and stress free.

We've been managing direct mailing and fulfillment campaigns for clients such as BT, Yahoo! and Japan Airlines for over 20 years and we specialise in co-ordinating the most complex international mailings.

International Adaptation

Translating a great piece of creative for an overseas market can tax even the most experienced marketeers. If your planning to translate advertising copy or sales and marketing literature, it may need the attention of a specialist copywriter, working from the original agency brief. In this case we use native copywriters with agency experience, to ensure no inflection or nuance is overlooked.

Our studio and production team are experienced in producing creative work in
multi-languages and will deliver fast, accurate results every time.

Brand and Asset Management

Imagine a 24/7 self service resource for all your marketing assets, a single place where you could hold all the latest elements of your marketing collateral online. Brand guidelines, existing materials, - in PDF and or native form, templates, logos and your image library.

Storing your marketing assets online with us means everyone in your organisation, other agencies and suppliers, PR or the press can easily find share, re-use and distribute the items they need quickly and efficiently. Managing brand consistency is simplified, time-scales shortened and costs greatly reduced.