Strata - Integrated Communications
BT Talking Local Business Events
BT Talking Local Business is a series of local events designed specifically for SMEs. There are between 20 and 30 events per year and Strata is responsible for all creative and branding a well as implementing the contact strategy. We design, write and produce email invitations which are sent to SMEs within a 30 minute drive of the event, from data that we source.
Delegates then visit the event website. The website is produce by Strata in-house and is accessed from several portals on bt.com.
Once registered the website automatically sends confirmation via email and then 2 weeks prior to each event a full delegate pack (also designed and produced by Strata) is sent by post. No responder calling is carried out by a contracted call centre and all delegates receive a confirmation call prior to each event.
Throughout the contact strategy process, BT are able to monitor the progress in real time, via back end reporting web pages, linked to the customer site.
All websites, emails sending, email tracking and reporting systems have been developed by Strata in-house.
BT Talking Local Business is a series of local events designed specifically for SMEs. There are between 20 and 30 events per year and Strata is responsible for all creative and branding a well as implementing the contact strategy. We design, write and produce email invitations which are sent to SMEs within a 30 minute drive of the event, from data that we source.
Delegates then visit the event website. The website is produce by Strata in-house and is accessed from several portals on bt.com.
Once registered the website automatically sends confirmation via email and then 2 weeks prior to each event a full delegate pack (also designed and produced by Strata) is sent by post. No responder calling is carried out by a contracted call centre and all delegates receive a confirmation call prior to each event.
Throughout the contact strategy process, BT are able to monitor the progress in real time, via back end reporting web pages, linked to the customer site.
All websites, emails sending, email tracking and reporting systems have been developed by Strata in-house.
eCatalogue Demonstration
BT Wholesale recently launched and online catalogue and needed a presentation for their sales teams to use when promoting the site.
The Stratas in-house design and online development team produced this interactive multi media presentation utilising "Flash".
BT Wholesale recently launched and online catalogue and needed a presentation for their sales teams to use when promoting the site.
The Stratas in-house design and online development team produced this interactive multi media presentation utilising "Flash".
Viewpoint - provocation on key areas of BTs vision for 5 year horizon
Objective
To produce a 'publication', which will provoke a new debate, based on the challenges and issues Local Government face on the 5-year horizon.
Approach
A recent white paper for local government has articulated the short-term actions required to meet the governance challenges for society in 2015. It defines choices for leadership and accountability, which should help develop the capability of local government to lead public service in a locality.
Strata delivered an up-dateable solution with a high perceived value and gravitas which could address the challenges we expect to see in five years time based on BTs insight into technology convergence, globalisation, innovation, citizen and business´ changing demands. Using high integrity contributors we articulated scenarios five years down the line looking at how local governance might look and described some of the new challenges that local government will possibly face.
Results
The campaign continues to deliver to a select base of influencers and decision makers in government departments - a supporting website is now in production.
Objective
To produce a 'publication', which will provoke a new debate, based on the challenges and issues Local Government face on the 5-year horizon.
Approach
A recent white paper for local government has articulated the short-term actions required to meet the governance challenges for society in 2015. It defines choices for leadership and accountability, which should help develop the capability of local government to lead public service in a locality.
Strata delivered an up-dateable solution with a high perceived value and gravitas which could address the challenges we expect to see in five years time based on BTs insight into technology convergence, globalisation, innovation, citizen and business´ changing demands. Using high integrity contributors we articulated scenarios five years down the line looking at how local governance might look and described some of the new challenges that local government will possibly face.
Results
The campaign continues to deliver to a select base of influencers and decision makers in government departments - a supporting website is now in production.
Ofcom changes to 0870 numbers
With the recent introduction of 03 numbers specifically for Government funded and non-profit organisations and next years planned pricing changes for 0870 numbers, BT wanted to ensure that their Government sector customers were aware of the issues and benefits the changes would have.
Strata have produced run a successful email campaign aimed at converting customers to the new 03 number ranges.
With the recent introduction of 03 numbers specifically for Government funded and non-profit organisations and next years planned pricing changes for 0870 numbers, BT wanted to ensure that their Government sector customers were aware of the issues and benefits the changes would have.
Strata have produced run a successful email campaign aimed at converting customers to the new 03 number ranges.
BT Business Experience 2008
The BT Business Experience 2008 event ran on Wednesday, April 23 and Thursday, April 24, at Victoria House, Bloomsbury Square, London WC1. Whether from a start-up venture, a small business, a multi-site enterprise or any stage in between, visitors were taken on a journey tailored to the many new and innovative ways that technology can help a business effectively compete, succeed and thrive.
Strata produced and managed the contact strategy for this event, producing invitations, delegate fulfilment, a dedicated event website, hosted on the main bt.com website and a post event virtual online tour.
The BT Business Experience 2008 event ran on Wednesday, April 23 and Thursday, April 24, at Victoria House, Bloomsbury Square, London WC1. Whether from a start-up venture, a small business, a multi-site enterprise or any stage in between, visitors were taken on a journey tailored to the many new and innovative ways that technology can help a business effectively compete, succeed and thrive.
Strata produced and managed the contact strategy for this event, producing invitations, delegate fulfilment, a dedicated event website, hosted on the main bt.com website and a post event virtual online tour.
Paris/Tokyo double frequency promotion
Objective
Principally to raise JALs brand visibility in the French local market and secondly to drive potential clients towards JALs database in order to enrich their forthcoming eMarketing activity.
Approach
To announce JAL joining oneworld, we created a campaign to put a focus on visiting Japan and free tickets, utilising a range of online media to gather as much data as possible.
Strata created online advertisements that were placed in Le Monde, Le Journal du Management, JDN economie and Le Journal des Femmes websites. These took the form of banner ads, newsletter banners and text ads. Strata created and hosted a competition microsite that entrants visited to enter the competition. Together with a series of planned email notifications.
Results
The campaign generated over 24,000 click throughs, 77% of which completed a competition entry. Within addition over 10,500 people joining the database via registration to JAL news, an email newsletter.
Objective
Principally to raise JALs brand visibility in the French local market and secondly to drive potential clients towards JALs database in order to enrich their forthcoming eMarketing activity.
Approach
To announce JAL joining oneworld, we created a campaign to put a focus on visiting Japan and free tickets, utilising a range of online media to gather as much data as possible.
Strata created online advertisements that were placed in Le Monde, Le Journal du Management, JDN economie and Le Journal des Femmes websites. These took the form of banner ads, newsletter banners and text ads. Strata created and hosted a competition microsite that entrants visited to enter the competition. Together with a series of planned email notifications.
Results
The campaign generated over 24,000 click throughs, 77% of which completed a competition entry. Within addition over 10,500 people joining the database via registration to JAL news, an email newsletter.
First and Business Class literature
Objective
To produce a range of literature for pan-European use, promoting Japan Airlines First and Business Class services.
Approach
The literature uses large impactful imagery that brings the services to life. The layout is modern and appeals to the target market, combining new bold imagery with clean white to give a feeling of space consonant with the product. The format and style is deliberately consistent with other items of literature that support the brand.
The brochures were firstly produced in English and then translated and produced in French and German. All three versions were produced in the UK and distributed to regional offices throughout Europe, the Middle East and Africa.
Objective
To produce a range of literature for pan-European use, promoting Japan Airlines First and Business Class services.
Approach
The literature uses large impactful imagery that brings the services to life. The layout is modern and appeals to the target market, combining new bold imagery with clean white to give a feeling of space consonant with the product. The format and style is deliberately consistent with other items of literature that support the brand.
The brochures were firstly produced in English and then translated and produced in French and German. All three versions were produced in the UK and distributed to regional offices throughout Europe, the Middle East and Africa.
French and German product microsites
Pour plus d'informations, cliquez ici
Weitere Informationen finden Sie hier
Japan Airlines´ international websites feature worldwide passenger products and services. Hosted in Japan however, in-flight services detail was only available in English for all European passengers. And, as two of the three biggest markets from Europe, passengers from France and Germany were missing out on information on JALs award-winning First, Executive Class Seasons (business) and Economy Class services.
The answer was to create and host separate French and German language microsites featuring the benefits of each of the three services, linked by banners hosted on the Japan-based main site.
Pour plus d'informations, cliquez ici
Weitere Informationen finden Sie hier
Japan Airlines´ international websites feature worldwide passenger products and services. Hosted in Japan however, in-flight services detail was only available in English for all European passengers. And, as two of the three biggest markets from Europe, passengers from France and Germany were missing out on information on JALs award-winning First, Executive Class Seasons (business) and Economy Class services.
The answer was to create and host separate French and German language microsites featuring the benefits of each of the three services, linked by banners hosted on the Japan-based main site.
| German | French |
| Banner | Banner |
| First Class | First Class |
| Executive Class Seasons | Executive Class Seasons |
| Economy Class | Economy Class |
JAL Group Press Center
The dissemination of timely and relevant PR information to international media is of key importance. To be effective, Press Release information needs to be circulated by interest to the relevant media.
The answer is the bespoke JAL Group Press Center, allowing Japan Airlines PR staff worldwide to create, manage and send electronic Releases to international media or to their local country media contacts. Members of the world’s media join the Center via access on the Japan-based main site and self select information required by JAL activity or country to be forwarded to them as and when it is available. An online back-office function provides JAL PR staff with an historic library, personalised Press Release composing templates and tools and broadcast facilities.
The dissemination of timely and relevant PR information to international media is of key importance. To be effective, Press Release information needs to be circulated by interest to the relevant media.
The answer is the bespoke JAL Group Press Center, allowing Japan Airlines PR staff worldwide to create, manage and send electronic Releases to international media or to their local country media contacts. Members of the world’s media join the Center via access on the Japan-based main site and self select information required by JAL activity or country to be forwarded to them as and when it is available. An online back-office function provides JAL PR staff with an historic library, personalised Press Release composing templates and tools and broadcast facilities.
Business Class online awareness campaign
View MPU Swf
View Leaderboard Swf
Online awareness campaign for business class executed throughout the UK, France and Germany emphasising the relaxed benefits of business travel and the non-stop business environment of Japan.
The campaign consisted of Leaderboards and MPUs in the respective languages in UK, French and German online media with links to respective language/country microsites.
Online awareness campaign for business class executed throughout the UK, France and Germany emphasising the relaxed benefits of business travel and the non-stop business environment of Japan.
The campaign consisted of Leaderboards and MPUs in the respective languages in UK, French and German online media with links to respective language/country microsites.
Stand Graphics
Brief:
Paypoint were exhibiting at the annual European I-Gaming Congress & Expo 2008 (EIG 2008) in Barcelona, Spain. Paypoint held a prominent position at the entrance to the Expo and wanted to create high impact attention grabbing visual. The theme was Grow Your Business with Paypoint.net
Solution
Strata produced a visually stimulating design along the Grow your Business theme, utilising the bright colours of the Paypoint brand and presenting an easy to understand message. Strata also sourced all the stand components lighting and Podium.
Brief:
Paypoint were exhibiting at the annual European I-Gaming Congress & Expo 2008 (EIG 2008) in Barcelona, Spain. Paypoint held a prominent position at the entrance to the Expo and wanted to create high impact attention grabbing visual. The theme was Grow Your Business with Paypoint.net
Solution
Strata produced a visually stimulating design along the Grow your Business theme, utilising the bright colours of the Paypoint brand and presenting an easy to understand message. Strata also sourced all the stand components lighting and Podium.
Relaunch branding
Our brief was to produce a range of items that would promote the newly created park on the South Bank next to Tower Bridge. Working closely with the Director of Potters Fields Park Management Trust we initially wrote and designed a leaflet for visitors to the park. This explained and depicted the history of the area and how the park would provide a haven for the local and business communities.
To encourage people to interact with the park and it´s surrounds we proposed and developed a quiz with questions relating to the history and locality of Potters Field. This formed part of the leaflet that is detachable, allowing quiz participants to leave their entries at the parks kiosk on their departure, to be entered into a monthly prize draw. This also helped capture peoples contact details. This will help Potters Field build a database of people who have shown an interest in the park and can be contacted/invited to future events. Events being an important source of revenue for The Management Trust.
Other sources of revenue for the park include approaching locally based business (such as Ernst and Young) for sponsorship. For this we developed and produced a presentation folder and variety of letterheads for sponsorship proposals. This reflected both the history of Delft pottery originally produced here and the vibrant nature of the area as it is now.
We also designed and branded promotional items for the grand opening day in May 2007 such as: Frisbees, T-Shirts and Balloons.
Our brief was to produce a range of items that would promote the newly created park on the South Bank next to Tower Bridge. Working closely with the Director of Potters Fields Park Management Trust we initially wrote and designed a leaflet for visitors to the park. This explained and depicted the history of the area and how the park would provide a haven for the local and business communities.
To encourage people to interact with the park and it´s surrounds we proposed and developed a quiz with questions relating to the history and locality of Potters Field. This formed part of the leaflet that is detachable, allowing quiz participants to leave their entries at the parks kiosk on their departure, to be entered into a monthly prize draw. This also helped capture peoples contact details. This will help Potters Field build a database of people who have shown an interest in the park and can be contacted/invited to future events. Events being an important source of revenue for The Management Trust.
Other sources of revenue for the park include approaching locally based business (such as Ernst and Young) for sponsorship. For this we developed and produced a presentation folder and variety of letterheads for sponsorship proposals. This reflected both the history of Delft pottery originally produced here and the vibrant nature of the area as it is now.
We also designed and branded promotional items for the grand opening day in May 2007 such as: Frisbees, T-Shirts and Balloons.
Global Business Payments brochure
Travelex and Ruesch International have recently merged. The new company Travelex Global Business Payments needed a new brochure to showcase the new company and highlight the new services available.
Travelex and Ruesch International have recently merged. The new company Travelex Global Business Payments needed a new brochure to showcase the new company and highlight the new services available.
Sports Calendar 2008
Brief
Travelex wanted a fun leave-behind for their sales teams.
Solution
Strata produced this 2008 z-card sports calendar
Brief
Travelex wanted a fun leave-behind for their sales teams.
Solution
Strata produced this 2008 z-card sports calendar
Search Marketing Migration Pack
When Yahoo upgraded the software used by its search marketing clients across Europe, Strata were commissioned to produce this pack which highlights the benefits of the new product. In clear (jargon free) language it explains how to make the most of the new features available.
This pack was produced in 8 European languages by our studio and then printed and mailed to existing Yahoo customers across Europe.
When Yahoo upgraded the software used by its search marketing clients across Europe, Strata were commissioned to produce this pack which highlights the benefits of the new product. In clear (jargon free) language it explains how to make the most of the new features available.
This pack was produced in 8 European languages by our studio and then printed and mailed to existing Yahoo customers across Europe.
Search Marketing Winback campaign
Strata were asked to produce a Direct Mail campaign for the UK market, aimed at lapsed search marketing SME customers. The primary objective was to encourage account reactivation by highlighting the recent improvements to the service and also at the same time offering a £50 discount.
The mailing pack was mailed in three tranches during August and generated a reactivation rate of over 10%.
We have now started to roll this campaign out across the EMEA region, with campaigns into France and Italy.
Strata were asked to produce a Direct Mail campaign for the UK market, aimed at lapsed search marketing SME customers. The primary objective was to encourage account reactivation by highlighting the recent improvements to the service and also at the same time offering a £50 discount.
The mailing pack was mailed in three tranches during August and generated a reactivation rate of over 10%.
We have now started to roll this campaign out across the EMEA region, with campaigns into France and Italy.
Welcome Pack
When Yahoo upgraded the software used by its search marketing clients across Europe, Strata were commissioned to produce this pack which highlights the benefits of the new product. In clear (jargon free) language it explains how to make the most of the new features available.
This pack was produced in 8 European languages by our studio and then printed and mailed to existing Yahoo customers across Europe.
When Yahoo upgraded the software used by its search marketing clients across Europe, Strata were commissioned to produce this pack which highlights the benefits of the new product. In clear (jargon free) language it explains how to make the most of the new features available.
This pack was produced in 8 European languages by our studio and then printed and mailed to existing Yahoo customers across Europe.
Account Activation Campaign
Strata were asked to produce a series of emails to persuade prospects who started but didn’t complete the sign up process to complete the final stage of the account opening process by activating their accounts.
The motivation/incentive to activate their account is to start advertising their services to a whole new audience and therefore gain new customers. And it will take them a few minutes to complete the process.
The emails we're aimed at European businesses with websites, who want to promote their services. And any website/ or organisations who want to generate traffic for their website. This audience can be either web-savvy, or very new to Internet and search marketing.
A series of three emails we're produced in six European Languages.
Strata were asked to produce a series of emails to persuade prospects who started but didn’t complete the sign up process to complete the final stage of the account opening process by activating their accounts.
The motivation/incentive to activate their account is to start advertising their services to a whole new audience and therefore gain new customers. And it will take them a few minutes to complete the process.
The emails we're aimed at European businesses with websites, who want to promote their services. And any website/ or organisations who want to generate traffic for their website. This audience can be either web-savvy, or very new to Internet and search marketing.
A series of three emails we're produced in six European Languages.
eFinancialCareers high value customer campaign
eFinancialCareers are the worlds leading financial job board and they commissioned us to devise a direct marketing campaign to reinforce their position as market leaders and encourage loyalty from existing accounts and winback lapsed customers.
This pack was design and produced by us and mailed across Europe.
eFinancialCareers are the worlds leading financial job board and they commissioned us to devise a direct marketing campaign to reinforce their position as market leaders and encourage loyalty from existing accounts and winback lapsed customers.
This pack was design and produced by us and mailed across Europe.